Over the past five years in particular, the use of video on social media platforms and within website content has exploded. While this can be partly attributed to increased data limits and download speeds that have been made widely available during this period, more and more statistics are highlighting the increased customer engagement that occurs online with video content.

As I mentioned in my recent blog article Video Marketing, it just feels right, video content is perhaps the most powerful tool at marketer’s disposal with its multisensory appeal that connects with the parts of our brain that are responsible for decision making.

It’s therefore unsurprising to read that over 80% of people say they are more likely to buy a product after watching a video about it and 9 out of 10 people say that watching a product-related video is helpful in the decision making process.

Video content is also quite versatile and able to increase customer engagement with a brand through a variety of methods. For example, organisations that use video within their email campaigns have seen an increased click through rate of up to 96%. Adding video content to a landing page can also increase conversions by up to 80%.

Video content is also becoming increasingly prominent in search engine rankings. Statistics show that 70% of the top 100 search listings on Google are video results. In addition, achieving a page 1 ranking on a Google search is 53 times more likely with video content.

Video content is highly searchable and engaging and is currently a very popular way for many people to research and interact with brands. There is also little doubt that video will have a very strong influence in the digital strategies of most organisations moving forward. With this in mind, could your company ‘do’ video better?