It has never been easier to produce online content and while this can provide countless benefits to an organisation, it must also be asked, what risks does this present to a brand and its customer story?
Robert McKee, one of the most influential screenwriters of our time famously said ‘storytelling is the most powerful way to put ideas into the world today’. This statement could not be more pertinent in today’s digital world. Storytelling through video establishes a connection with the hearts and minds of viewers.
there are plenty of reasons to optimise your content. Receive more video views, acquire more subscribers, drive more traffic to your website and most importantly, start more conversations with more people.